A CRM built around how you sell.

A custom CRM shaped to your sales steps, not the other way round. Every enquiry captured automatically, follow-ups that happen on time, and a pipeline and reports your whole team trusts.

Book a free strategy call or chat on WhatsApp

Free 30-minute call. No pitch deck. You leave with clear next steps, whether you hire us or not.

A salon receptionist checking a customer in on a tablet

Sound familiar?

Signs your sales process is leaking

Leads sit in inboxes, WhatsApp chats and notebooks.
Follow-ups depend on someone remembering.
You can't say how many deals are open or what they're worth.
You pay for a CRM full of features nobody uses.

What you get

What's included

Good for

Sales teams of 1 to 50 peopleAgencies and consultanciesProperty, lettings and finance businessesCompanies with a sales process off-the-shelf CRMs don't fit

A workshop to map your sales steps and the data you need
A custom CRM, or HubSpot or GoHighLevel set up properly
Leads captured from your website, ads, WhatsApp and email
Pipelines, deal values and roles for each person on the team
Automatic reminders, follow-up emails and task assignment
AI lead scoring and summaries where they save time
Reports on where your best customers come from
Your existing contacts moved across, and training for the team

What changes

What it looks like when it's done

1Every lead lands in one place automatically
2Follow-ups happen on time without anyone remembering
3You can see your pipeline and its value at a glance

Price

Fixed quote after a free call

Setting up HubSpot or GoHighLevel costs less than building your own; a custom CRM pays off when your process is unusual or per-seat subscriptions add up. We'll tell you which makes sense and give you a fixed price either way.

Book a free strategy call or chat on WhatsApp

Proof

Work we've done

Real projects for real clients. Where it's public, the link goes to the live product.

AI & Automation

GoHighLevel build

Data processing accuracy improved end to end

AI & Automation

Zapier + HubSpot build

Up to 70% of manual hiring work removed

How it works

Three steps, and no surprises

A free strategy call
30 minutes on your business, your customers and what you've tried. You get honest advice even if we never work together.
A written plan and a fixed price
Within 48 hours: what we'd do, in what order, what it costs and when you'll see it. No surprises later.
We build, launch and improve
Weekly updates while we build. After launch, a monthly report and a short call to decide what to do next.

Is this right for you?

An honest fit check

This is for you if

Sales teams of 1 to 50 people
Agencies and consultancies
Property, lettings and finance businesses
Companies with a sales process off-the-shelf CRMs don't fit

This may not fit if

You have very few leads and a spreadsheet is genuinely enough
Nobody on the team will use it day to day
A standard CRM already fits your process and is set up well

Questions

Custom CRMs: what people ask

Should we build a custom CRM or use HubSpot?

If your process is standard, a well set up HubSpot or GoHighLevel is usually the right start. A custom CRM makes sense when your process is unusual, you need it inside your own platform, or subscription costs add up. We'll be honest about which fits.

Can it connect to our website forms and WhatsApp?

Yes. That's usually the first thing we set up, so new leads land in one place automatically.

We already have a CRM nobody uses. Can you fix it?

Often, yes. Usually it needs fewer fields, clearer steps and automations that do the boring parts.